WOW! 6 stores open, 2 more to come and that is just the tip of the 2011 iceburg! Looking back, it seems like a lifetime ago, but at the same time just a moment ago. How does that happen? It must be because every single, solitary moment of what we call THE LEAF Experience has been a blast and more rewarding than anyone might have imagined. Getting to know people in 8 different towns in the home that we call Louisiana. Whether our new friends said, "HEY Ya'll!" or they "Got Down" from the car to grab some Freaux Yeaux, our great state of Louisiana produced patrons that were glad that Orange Leaf had come to their town, regardless if they hailed from the North or the South.
Monroe Ribbon Cutting January 2011 |
We go back to the beginning, (which really began in December of 2010, & our flagship store in Monroe. Producing at the TOP of the entire Orange Leaf franchise (75 stores at the time), Monroe was the store to model. Lines out the door, with yogurt sometimes melting before customers could reach the register, Monroe let everyone know how much they loved The Leaf.
New Iberia Ribbon Cutting May 2011 |
Following 4 months behind was New Iberia. Our opening day in New Iberia topped the fleets numbers for opening day outperforming all other opening days including New York City, Little Rock , Arkansas, and Lexington, KY. Cajuns love their Freaux Yeaux, too!
Sulphur followed VERY closely behind New Iberia with it's ribbon cutting in June of 2011. Sulphur was so happy that Orange Leaf had FINALLY opened and they flooded in as soon as we opened our doors! The Leaf continues to be a destination that Sulphur families choose because it has something for everyone in your family.
Sulphur Ribbon Cutting June 2011 |
Natchitoches Ribbon Cutting December 2011 |
Next, was Natchitoches and we never expected the open arms we received by this business community. Opening day was a hit with everyone bringing in HUNDREDS of Buy One Get One coupons that the local businesses in Natchitoches sent to their own mailing lists in support of Orange Leaf! With Northwestern, Natchitoches Central, Lakeview High, and St. Mary's students hitting the doors when their own schools let out, it was an opening day to remember.
Mandeville Ribbon Cutting December 2011 |
Mandeville. This was the tricky town. Our first time to encounter major competition, and combine that with media outlets in Mandeville, New Orleans and Slidell just to name a few. We finally got our feet on the ground and people in the door at our Grand Opening Celebration with the Saintsations. Free yogurt helped as well. We have been building ever since. As you well know, once they walk into Orange Leaf get THE LEAF experience, and taste our out-of-this-world Freaux Yeaux, there will be only one love, and the color is ORANGE!
West Monroe OPENS November 2011 |
Houma 12-29-11 |
Lake Charles Store |
Lake Charles will open in late January and Might just be the cherry on top of the Freaux Yeaux Sundae. With Sulphur just 5 miles away, Lake Charles already know what The Leaf Experience is like and they are demanding to know when the doors will open! Planning on a late January open, this store is poised to break some more Nationwide Orange Leaf records!
So, what will happen in 2012 you might ask? We can't tell the future, but you better believe that Freaux Yeaux is here to stay and will be in all corners of Louisiana before year end! Where will we be next? Maybe Ruston, Hammond, even Winnsboro, you never know where the LEAF will show up next! Happy 2012 and hope to see you soon!
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