OrangeLeafLogo

OrangeLeafLogo

Sunday, June 3, 2012

Orange Leaf EXPRESS

This week, OLYLA, LLC opened another Louisiana Orange Leaf Frozen Yogurt location in Lafayette.  This store is the ninth location opened under the OLYLA flag, but is unlike any of the previous stores.  Most Orange Leaf stores are located in retail centers in residential areas of their respective towns and average 1800 square feet in size.   The Lafayette store is in the heart of the University of Louisiana Lafayette campus and is 400 square feet.  Due to the size constraints, this store will have only 3 yogurt machines as opposed to the normal 8.  That means 6 flavors on the wall versus 16 and very frequent flavor changes.  This means if your favorite flavor is not on the wall, check tomorrow and there's a good chance it will be up!  OLYLA stores  typically have seating for 25-35 people and plenty of room for disco dancing.  The UL store has no seating and will service walk up customers.  We are referring to this as "ORANGE LEAF EXPRESS".

This express model opens up an entirely new market for Orange Leaf which hopefully can be repeated throughout the country on other college campuses.  This opening is exciting because it is the first outside business to open on campus in a long time.  New dorms, new student union, growing attendance, and the school's recent victory in the New Orleans Bowl are all reasons for the positive feelings.  Throw in a new Orange Leaf, and the fall semester can't get here soon enough.

Southern Living recently named Lafayette the "Tastiest Town in the South" and now Orange Leaf is a part of Lafayette!  So, next time you are in UL's neighborhood, take a walk through campus, and enjoy the hundred year old live oaks and the only living swamp on a college campus in the United States.  When you get through watching the gators eat dinner, you can stop in to Orange Leaf and get a snack before you hit the rest of Lafayette's hot spots!

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